This has historically been an easy sell, although there have been some negatives of associating too closely with the name CrossFit - even before any of the recent issues.
While many have claimed that they will unaffiliate, a lot are left waiting to see what shakes out over the next few months and are happy to postpone their decision until the time that their Affiliate fees are due.įor the purpose of this article, I’d like to set aside any of the hot button, culture war topics associated with remaining a CrossFit Affiliate. Instead, I’d like to focus on CrossFit HQ’s value proposition, which is deceptively simple: “By paying a few thousand dollars per year to put the name CrossFit on your sign, your website and any advertising you may do, you should make much more than that back in membership payments.” Given the recent excavation of deep-seated issues at CrossFit HQ and the rapid sale of the brand to Eric Roza, many Affiliate owners are questioning whether they should stick with CrossFit.
